Music makes the world go around. And businesses.

Playing tunes in restaurants and cafés is nothing new. But did you know that music can do so much more than just setting a nice atmosphere? According to a survey by Heartbeats International, 50% of young people stay longer at restaurants or cafés if the music is good but almost half (44%) head out the door if the music is bad.

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Social media for small businesses: Build buzz and grow – Part 1

So you’ve set up a few social media accounts for your business. Now it’s time to let them grow and get the buzz going, but how? Let your business fuse with the social media mechanisms. Here are some hacks on the way.

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Just how much should you charge for the ultimate sandwich?

A good cafe owner knows a tasty sandwich can be the glorious highlight of a worker’s day. Getting that balance just right between too much and too little butter is a skill that can only be honed after years of hard craft.

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Email marketing for beginners

Getting started with email marketing doesn’t have to be difficult. Regardless of whether you want to kick start a new campaign or tell the world about your new drink menu – sending out newsletters is a great way to stay in touch with your loyal customers. About to start sending out your first emails? Here are some pointers to help you on your way.

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5 roasting events you can’t afford to miss in the next 12 months

Attending events can provide eye-opening experiences, important connections and new, loyal customers. Here are some events in the UK that you as a café owner should consider attending in order to conduct priceless marketing while building your valuable network.

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Social media for small businesses: 5 things to remember before getting started

Social media may be the most important marketing channel you have as a small business. It’s cheap, fun and can generate plenty of attention from your potential customers. But relax: You don’t have to do everything at once. Here’s the first part of our guide to social media for small businesses.   Continue reading Social media for small businesses: 5 things to remember before getting started