Attending events can provide eye-opening experiences, important connections and new, loyal customers. Here are some events in the UK that you as a café owner should consider attending in order to conduct priceless marketing while building your valuable network.
British Street Food Festival, summer of 2015
This wonderful street food initiative will tour UK all summer, and will visit Oxford on May 1-4, Cardiff on June 5-7, Leeds on June 12-14 and Cornwall on August 28-31. At each destination there is a heat where Britain’s best street food vendors are competing for the customers’ love and votes via the mobile app. The final is in London September 25-27. There will be food lovers there, and they will need coffee. Do some networking and build smart strategic partnerships.
Visit the British Street Food Festival website here
Wireless Festival, July 3-5, 2015
The bass-throbbing Wireless festival is dedicated to the urban London crowd hooked on dance and hip-hop music in all its forms. With headlining acts like Avicii, Kendrick Lamar, Mary J Blige, David Guetta, Nicki Minaj and Drake, Finsbury Park will most likely be packed with hipsters longing for brilliant coffee. Maybe some of them are also looking for a great place to work?
Visit the Wireless Festival website here
Social Media Week, September 14-18, 2015
Understanding the dynamics of social media is crucial when it comes to business development in a connected world, regardless of the size of your company. But conferences are expensive. Why not suggest a barter agreement – you can attend the seminars if you serve the conference guests free coffee during a few hours? If that’s not possible, do remember to bring some vouchers for a free cappuccino. You want appraisal from the social media elite.
Visit the Social Media Week website here
London Coffee Festival, 7-10 April, 2016
London Coffee Festival annually gathers some of the world’s leading coffee professionals (and the biggest coffee nerds) at the Old Truman Brewery on Brick Lane. Sleep-deprived entrepreneurs, tattooed baristas and suited up industry executives all get together to share their passion for coffee. This year, almost 24,000 people attended. If you’re a part of UK coffee culture, you’re here to rub shoulders.
Visit the London Coffee Festival webiste here
The London Book Fair, 12-14 April, 2016
Coffee and books, is there a better match? This is not to suggest you will make life-altering connections on the fair floor with librarians or at the seminars on Russian poetry. Rather do this: contact the coolest independent publisher you know and tell them you could serve free coffee at their stand. You get to showcase your product and brand, while they get a constant flow of people. Win-win-win.
Visit the London Book Fair website here