Attract more customers with the right music

Playing background music at your place is perhaps nothing new. But did you know that music can do so much more than just setting a nice atmosphere? According to a survey by Heartbeats International, 31% of young people will come back to your business if the music is good, whereas almost half (44%) will leave if they don’t like the music.

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Digital marketing for small businesses – an interview with Will Critchlow

Last week, I was at the Search Love Conference in London, an event organised by Distilled where digital marketers gather to discuss the latest trends within the industry. I sat down with Will Critchlow, co-founder of this conference, to talk about digital marketing for small businesses like yours.

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Yelp! What should I do with my positive Yelp reviews?

New to Yelp? Then you probably know the feeling of getting an awesome review. You can’t wait to call your mom, brag to your mates, and spread the word to the…world. But wait! Knowing how to deal with positive customer reviews is just as important as being able to deal with the negative ones. Here are the basics of how to make the most of your great reviews.

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Location strategies: Finding the right lease for your business

When opening up a new venue, lease negotiations are crucial. Many future problems and costs can be avoided if you give the proposed lease contract a thorough analysis. We asked Dan Pope, co-founder of Voodoo Ray’s pizza restaurants and Dalston Superstore in London to give us some useful tips on the way.

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Small business marketing on a shoestring – part 3

Marketing doesn’t have to cost millions! At iZettle, we’ve seen tons of great examples of small businesses doing wonders with small means. Inspired by this, we’ve put together a content series of simple, cost-effective marketing hacks that you can try NOW. Here’s the third part.

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Ready to buff up your business?

Small businesses are booming. Over the past year, the number of new business start-ups has grown by 28% across the UK. However, an alarming amount of small businesses go belly up. And fast. According to Bloomberg, as many as 80% of small businesses fail in the first 18 months. Some research suggests a survival rate at a slightly more optimistic 50%. Still – about as fun as carrying a bag of cats in the rain.

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Revenue Management 101: When you should upsell – and when you shouldn’t

You already know the basics, but developing a restaurant revenue management strategy demands some insight into how your sales vary during the day. One key to increasing your sales is to know how you should use upselling as a sales technique.

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