Turning fans into clients: How to reach the right audience on Facebook (part 2)

Turning fans into clients: How to market yourself on Facebook
Have you completed the first five steps? Good for you, but now it’s time to take your Facebook strategy even further! Get ready for the next five tips.

ICYMI: Here you’ll find the first five steps of how to reach the right audience on Facebook.

6. Get familiar with Facebook Insights

You can actually use Insights before you even start buying Facebook ads, to determine if there’s an audience at all. Then you can tweak the settings after each campaign to see what brings the most clicks, likes, comments and shares. Was it a clever investment or do you need to do something different next time?

7. Mix up your content

There are many ways to use Facebook to reach potential customers these days. You can, for instance, choose to promote an event through Facebook Event Response or use Offer Claims to create your own discount codes. That way you can determine exactly how many new customers your initiative has sparked.

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8. Compare costs

Studies have shown that Facebook as a marketing tool is much more cost-efficient than other media. Even compared with Twitter, LinkedIn and AdWords, Facebook is the cheapest. And no other media offers as many insights.

9. Go mobile

You can choose whether your promotion should appear on desktop or mobile platforms. But remember that 75% of Facebook traffic today is mobile, so most likely that’s where your customers are.

10. Stay active!

A common mistake is to initiate a campaign and then just relax and forget about the social interaction. But this is crucial, and now is the time to be more active than ever. Make sure to reply to people’s comments and try to get a discussion going.

[highlight]Do this today:

  • Learn to love Facebook Insights and learn everything you can about it!
  • Find out whether your target audience are using Facebook on mobile or desktop – and adapt your ads accordingly. [/highlight]

Published by

Erwan Derlyn

Head of Organic Acquisition at iZettle

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