Blog school part 1: Five reasons salons owners should start their own blogs

Did you know there’re about one billion blogs in the world?

Is there any point in becoming a blogger in such a competitive landscape? How can you distinguish your message from all the DIY spa treatments, makeup tutorials and health advice out there?

Continue reading Blog school part 1: Five reasons salons owners should start their own blogs

Como calcular o preço de venda dos meus produtos ou serviços?

Se é salgado demais, você não vende. Se é suave demais, você não lucra. Identificar ao preço ideal é mesmo um desafio para todo novo empreendedor. Antes de mais nada, é  sempre é bom ter em mente o quanto os clientes estão dispostos a gastar e quais valores os concorrentes estão cobrando.

Para ter mais detalhes sobre como fazer o cálculo certo para montar o preço de venda da sua empresa, o Blog Empreenda Aqui conversou com José Matias Filho, professor de Finanças da Universidade Mackenzie Campinas (SP).

A partir deste bate papo elaboramos quatro dicas do que considerar na hora de cobrar e ainda sugerimos duas das fórmulas mais usadas para você elaborar seu preço.

  • Dê um pulo na concorrência

Se você está pronto para abrir uma loja de roupas e acessórios, por exemplo, cheque quais os valores desses produtos nos seus concorrentes. Para colher informações, vale seguir as redes sociais da loja vizinha ou passear pelo bairro de olho nas vitrines.

  • Descubra o diferencial do seu produto

Após conhecer um pouco mais o segmento em que abrirá sua empresa, procure entender qual o diferencial da sua marca. Com base no que você oferecer, diferente do que concorrência já faz, você poderá incrementar seu preço.  

Digamos que você poderia dar um toque especial na sua fabricação ao usar tecido feito de garrafas pet ou estampar desenhos exclusivos de artistas da sua região.

  • Conheça bem seus custos

Independente da fórmula que usará para construir seu preço, os custos envolvidos na produção serão essenciais para compor esse valor. Imagine um cabeleireiro analisando quais gastos ele terá ao fazer uma hidratação de cabelo: quanto em horas de trabalho, em produtos, água e energia ele irá gastar? Esta soma seria o custo deste tratamento de beleza.    

  • Quais são as fórmulas mais usadas para calcular o preço de venda?

Há duas maneiras mais comuns de precificação, que são:

modelo de fora para dentro

Modelo de preço de dentro para fora

Vá em frente e escolha a sua! E aproveite para começar a aceitar cartões e aumentar suas vendas. Com a máquina de cartão da iZettle, você aceita débito e crédito em até 12x e receba suas vendas em 2 dias úteis!

Klackabacken – from part-time hobby to successful brewery

They started their own microbrewery in an old farm in the south of Sweden only three years ago. Now they’re looking to sell 600 000 bottles of beer in 2016. How did this happen?

Continue reading Klackabacken – from part-time hobby to successful brewery

Snack secrets: Cafe owners spill the beans about the weirdest orders they received in 2015

Where would we be without our morning coffee? Could we even string a sentence together? Well here’s some of the weirdest requests some of our iZettle users working in cafes got in 2015…

Continue reading Snack secrets: Cafe owners spill the beans about the weirdest orders they received in 2015

Boost your salon with these 5 business hacking apps

J, P & G: “How do you feel at the end of the day?
Are you sad because you’re on your own?”

Ringo: “No, I get by with a little help from my…apps!”

Did you know that micro-business owners work an average of 52 hours a week? That’s fifteen hours more than the average UK employee. One of the most common misconceptions is that the self-imposed lifestyle of an entrepreneur HAS to be this way. We don’t agree. Here’re five awesome apps that can cut some of the corners for you:

  1. IF by IFTTT (If This Then That)

Available on: iOS/Android

IFTTT is an app that tells your phone to perform a certain action (“that”) if a specific event occurs (“this”) by tying all of your other apps together. For instance, if the weather service predicts rain, IFTTT sends you a message, so you can encourage your customers to bring an umbrella and they won’t spoil their perfect haircut. Obviously, that’s just one of the endless amount of possibilities for this handy app.

  1. Forest

Available on: iOS/Android

We know that part of your job is to scroll through social media for the latest health and beauty trends, but some tasks require your undivided attention. Forest is an app that helps you stay focused on the task at hand, and away from distractions. You set a timer for the desired amount of focus time, and a seed is planted. When the timer reaches zero, the tree is fully grown and you can plant it in your Forest of Diligence (a feat which gets kind of addictive). However, if you get distracted and quit the app to check your Instagram for the latest skincare products from Korea, the tree dies, and you should be ashamed of yourself!

  1. Evernote

Available on: iOS/Android

Ever had a business-changing idea about some new epic spa treatment while driving a car or standing in line at the grocery store? And forgotten about it by the time you reached work, resulting in extensive headbanging against the wall? Evernote lets you take notes in all ways imaginable and organizes them on a platform easily accessible on all your units.

  1. Expensify

Available on: iOS/Android

Expensify´s promise is simply “Expense reports that don’t suck!” and delivers just that. Which – in all humility – is good enough for anyone who has spent countless hours on collecting beauty product receipts or tracking time and mileage.

  1. Mailchimp

Available on: iOS/Android

Mailchimp is THE app for communicating with your customers (or suppliers). With a user-friendly interface and powerful tools to create pinpointed e-mail marketing about the latest fitness trends, you can capture the attention of your recipients and review their behaviour afterwards.

  1. iZettle

Available on: iOS/Android

Obviously, the only app you really need. (No, no, honestly, we’re not biased at all!) iZettle’s an essential service for those who take payments as part of their business (which – as we’ve found out – is almost everyone). Whether you are a PT giving orders at the gym, a beautician with fifty customers a day or a travelling masseuse, iZettle’s the app for you.

So what are you waiting for? Get these ingenious little apps pronto and go do something fun with all the time and money you’ll save. Surely, you’ve deserved it.

J, P, G & R: “All you need is apps!”


Snack secrets: Restaurant and café owners share their biggest business mistakes

Make mistakes. Then learn from them. We asked a bunch of cafés and restaurants about the biggest mistakes they’ve made in their business so far. And it’s not what you might think. Continue reading Snack secrets: Restaurant and café owners share their biggest business mistakes

Fail FTW!

Many famous entrepreneurs claim that making mistakes has been key to their success. In reality, success will only come if you’re actually aware of your mistakes and manage to learn from them. We asked small businesses in the UK about their biggest mistakes in 2015. Here are some of the most common fails, and how we can avoid them in 2016.

Neglecting marketing and advertising

Many entrepreneurs replied that their biggest mistake in 2015 was that they didn’t spend enough money or time on marketing and advertising. Regardless of whether it’s promoting your Facebook posts, buying an ad in the local newspaper or handing out flyers at trade shows – marketing is important for any business, no matter how big or small it may be.
And remember that marketing doesn’t have to be expensive. There are so many smart ways to promote a business nowadays – with little or no cost at all. Luckily, we’ve gathered our best (and cheapest) marketing tips here for you.

Not planning ahead enough

Planning is essential. You should always think a step ahead. Every business should have an annual plan: where do you want your business to be in 12 months? Benchmark with earlier years and be realistic. There are plenty of useful apps to help you plan ahead – check out our favourites here.

Spending, rather than putting money aside

We know it’s tempting to invest in that new spa jacuzzi or a new stock of exclusive French skin products, but many business owners would benefit from taking a more long-term perspective. Maybe there’s an expected slow period coming up, or time to pay taxes soon? Look ahead and plan. And remember to always have a buffer.

Didn’t manage to find the right location

This is a truly a make it or break it decision. And it’s scary. But if 2016 is the year where you need to find the perfect spot for your first – or tenth – salon, remember to consult more than just your gut feeling. Demographic research, neighbourhood assessment and landlords are all different aspects to consider before making your decision. This blog post will give you some first pointers.

Had difficulties in hiring and keeping employees motivated

Recruiting new people to your own business is not an easy task. Especially when it’s your first time hiring, and you want to find that perfect person who will be as dedicated to your company as yourself. It’s all about motivation. And there are plenty of other ways than paying huge salaries to motivate your employees. Find our best tips here!