As you may know, most consumers these days google something before buying it. Sometimes they just want to locate the closest store, gym or salon. Or maybe they want to find the cheapest price for a certain hair wax or spa treatment. And sometimes they don’t even know what it is they’re looking for.
No matter the reasons, visibility online is a no-brainer for a small business owner in 2016. So if you haven’t jumped on the bandwagon yet, perhaps now’s the time to set up a website for your business. As Head of Organic Acquisition at iZettle, I’ve found that this is a common request from our customers.
Continue reading How to set up a website without coding or consultants? Part 1: Preparations
Ok, so we’ve covered why you should start your own blog.
Now it comes down to the how. I won’t lie, there’s no flawless formula to this, if it were, everybody would be using it. But if you play your cards right, you can completely revolutionize your outreach, brand, and relationship to your customers.
Up to the task? Keep these following advice in mind:
Continue reading Blog School Part 2: How to conquer the blogosphere?
Everything’s settled. The bank is on board, suppliers have been contracted, staff is recruited and the venue is being furnished as we speak. But what should the name of your dream be? Here are a few things you might want to consider before ordering the sign that will carry your business identity during the years to come.
Continue reading How to name your restaurant or café and make the perfect sign