3 ways to kickstart your coffee shop in February

Times are changing fast, and customers expect more and more to stay loyal. But no need to despair – make a fresh start with these three simple, customer-centric coffee shop hacks.

Would more ‘grab and go’ options make sense for your customers?

Put your customer’s needs first

Understanding what your customer’s habits and needs are will help you to get ahead. If most of your customers take their coffee to go, consider offering more ‘grab and go’ food options. And why not look at the growing vegan and vegetarian trends and offer more allergy friendly options too.

Simple things like offering iced coffee in summer or spiced coffees in winter will keep your customers excited and interested in coming back to see what’s new.

Best in practice: Pret-a-Manger may be a large company but their customer focused approach makes them feel personal. Check their Instagram account for inspiration @pretamangeruk

Why not look at the growing vegan and vegetarian trends and offer more allergy friendly options too?

Embrace the world of social media

Social media offers you the potential to create an edge for your coffee shop and a personality for people to connect with. Better still, it is a free platform for you to promote your new products, upcoming events and other incentives to keep bringing customers in.

Use Instagram to create an edge for your coffee shop and a personality for people to connect with.

You can also offer free WiFi to paying customers and encourage them to tag your account on social media to make you even more visible to visitors and tourists in your area. It takes very little to set up an Instagram account but it has the potential to transform your business and continue to attract new customers, even on the days you aren’t open.

Best in practice: Another large coffee-chain with buckets of personality, Starbucks’ playful tonality and seasonally themed products (Pumpkin Spiced Latté, anyone?) make them a constant winner.

@starbucks

Start a loyalty programme

Show customers that you appreciate their loyalty by resurrecting the coffee stamp card. It might seem basic, yet this tried-and-true customer loyalty method costs little to set up and has the added bonus of strengthening your relationship with your customers.

It costs little to set up and has the added bonus of strengthening your relationship with your customers.

But don’t take this lightly! It’s important to choose the right reward – it may even be worth your while asking a couple of regulars what they think of the idea. If this goes well, it gives them more reason to share with their friends, to post on their social media (#freecoffee) and most importantly, to keep on coming back.

Best in practice: Well, it could be you if you give this a try!

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Key-takeaways

  • Put your customer’s needs first
  • Think seasonally in terms of product offering (iced coffee, mince pies)
  • Consider adding more allergy friendly options to your menu (gluten free, dairy free, meat free)
  • Set up a social media account
  • Print some loyalty stamp cards
  • Reward your customers loyalty with free drink / discount incentives

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Are you using your electronic point-of-sale app to its full potential? Read “Increase profit with a new kind of prophet – 4 ways your EPOS system can see the future” and make smarter decisions for your coffee shop!

Published by

Jeremie Bougueon

Business Development Manager at iZettle

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