The coffee shop reinvented: Caffeine Bank

A great idea is often simple yet scalable. Deniz Turan identified a missing link and created her own type of service. She gave “The Business Hacks Blog” a piggyback ride and explained how to communicate a new concept and why coffee is a challenging product.
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Why your creative friend shouldn’t create your logo

Your logo will be the first thing you and your customers see for at least 5 years. It’ll help building brand identity and brand loyalty – if it’s good enough. You simply want to make sure it’s perfect for your customers. Will they get it?

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