Smile! Here’s why the selfie can bring business success

It’s probably not on your to-do list and the mere thought of a duckface might make you cringe, but ‘the selfie’ is still alive and well. In fact, selfie marketing offers an array of opportunities for entrepreneurs. Ready to hop on the selfie bandwagon? If so, here’s how cater to consumers right through your camera lens.

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Top most busy days for salons in December

We’re only weeks away from Christmas and there are more people looking for health and beauty services than ever. But to make the most out of this booming month, there are highs and lows you need to be aware of. We looked into the gold mine of iZettle data to tell you when you have to stay open and when you should stay at home and celebrate with the people you love the most.
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How to make a video commercial: Production

It sounds easy but can be seriously challenging – when your concept is going to be transferred into a finished powerful video. No matter if it’s your friend or a small production company that will produce your video commercial, keep the following tips in mind, according to creative director Thomas Le Guellaff.

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Why your creative friend shouldn’t create your logo

Your logo will be the first thing you and your customers see for at least 5 years. It’ll help building brand identity and brand loyalty – if it’s good enough. You simply want to make sure it’s perfect for your customers. Will they get it?

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How to set up a website without coding or consultants? Part 2: Actually doing it!

So you’ve decided on a domain name and a structure for your website. Are you ready for the next step?

These days, you don’t have to be a computer hacking wizard to create a website. All you need is an easy-to-use service that provides the whole package.

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How to set up a website without coding or consultants? Part 1: Preparations

As you may know, most consumers these days google something before buying it. Sometimes they just want to locate the closest store, gym or salon. Or maybe they want to find the cheapest price for a certain hair wax or spa treatment. And sometimes they don’t even know what it is they’re looking for.

No matter the reasons, visibility online is a no-brainer for a small business owner in 2016. So if you haven’t jumped on the bandwagon yet, perhaps now’s the time to set up a website for your business. As Head of Organic Acquisition at iZettle, I’ve found that this is a common request from our customers.

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Blog School Part 2: How to conquer the blogosphere?

Ok, so we’ve covered why you should start your own blog.

Now it comes down to the how. I won’t lie, there’s no flawless formula to this, if it were, everybody would be using it. But if you play your cards right, you can completely revolutionize your outreach, brand, and relationship to your customers.

Up to the task? Keep these following advice in mind: 

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Blog school part 1: Five reasons salons owners should start their own blogs

Did you know there’re about one billion blogs in the world?

Is there any point in becoming a blogger in such a competitive landscape? How can you distinguish your message from all the DIY spa treatments, makeup tutorials and health advice out there?

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