Why carrots are orange – and 5 branding lessons you can learn from it

To move into the future, we must delve into the past every now and then. Throughout history, successful branding has been the foundation of powerful empires as well as successful restaurant chains.
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The world’s first Christmas tree shop

Have you thought of opening a pop-up shop – but you’re not quite sure about the concept? Anna Benson knew tons about Christmas trees – and figured out that it was about time to give the world its first Christmas tree shop. This is how she did it!

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Why your creative friend shouldn’t create your logo

Your logo will be the first thing you and your customers see for at least 5 years. It’ll help building brand identity and brand loyalty – if it’s good enough. You simply want to make sure it’s perfect for your customers. Will they get it?

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How to name your restaurant or café and make the perfect sign

Everything’s settled. The bank is on board, suppliers have been contracted, staff is recruited and the venue is being furnished as we speak. But what should the name of your dream be? Here are a few things you might want to consider before ordering the sign that will carry your business identity during the years to come.

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Klackabacken – from part-time hobby to successful brewery

They started their own microbrewery in an old farm in the south of Sweden only three years ago. Now they’re looking to sell 600 000 bottles of beer in 2016. How did this happen?

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Trade bacon for beets – Meat Free Mondays and beyond

Skipping the meat is becoming increasingly common these days. If you’re interested in attracting the more conscious guests and at the same time raise your margins, you might want to consider a green menu update. Continue reading Trade bacon for beets – Meat Free Mondays and beyond

Think narrow, go niche – The power of being special

Many new entrepreneurs tend to overlook the power of doing something completely different. Sure, it can be a little frightening to go against the stream, but why not give it try? We had a chat with someone who did exactly this, and succeeded.

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Attract more customers with the right music

Playing background music at your place is perhaps nothing new. But did you know that music can do so much more than just setting a nice atmosphere? According to a survey by Heartbeats International, 31% of young people will come back to your business if the music is good, whereas almost half (44%) will leave if they don’t like the music.

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