How to get started with video marketing

Have you noticed the shift on your social media timeline? We’re crazy about videos these days. In fact, it is estimated that 75 percent of all mobile traffic will be video-related in 2020. You could and should get on board this wave. Here are six things to think about before getting started.

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How to set up a website without coding or consultants? Part 2: Actually doing it!

So you’ve decided on a domain name and a structure for your website. Are you ready for the next step?

These days, you don’t have to be a computer hacking wizard to create a website. All you need is an easy-to-use service that provides the whole package.

Continue reading How to set up a website without coding or consultants? Part 2: Actually doing it!

How to set up a website without coding or consultants? Part 1: Preparations

As you may know, most consumers these days google something before buying it. Sometimes they just want to locate the closest store, gym or salon. Or maybe they want to find the cheapest price for a certain hair wax or spa treatment. And sometimes they don’t even know what it is they’re looking for.

No matter the reasons, visibility online is a no-brainer for a small business owner in 2016. So if you haven’t jumped on the bandwagon yet, perhaps now’s the time to set up a website for your business. As Head of Organic Acquisition at iZettle, I’ve found that this is a common request from our customers.

Continue reading How to set up a website without coding or consultants? Part 1: Preparations

Blog School Part 2: How to conquer the blogosphere?

Ok, so we’ve covered why you should start your own blog.

Now it comes down to the how. I won’t lie, there’s no flawless formula to this, if it were, everybody would be using it. But if you play your cards right, you can completely revolutionize your outreach, brand, and relationship to your customers.

Up to the task? Keep these following advice in mind: 

Continue reading Blog School Part 2: How to conquer the blogosphere?

Blog school part 1: Five reasons salons owners should start their own blogs

Did you know there’re about one billion blogs in the world?

Is there any point in becoming a blogger in such a competitive landscape? How can you distinguish your message from all the DIY spa treatments, makeup tutorials and health advice out there?

Continue reading Blog school part 1: Five reasons salons owners should start their own blogs

Snapchat for small businesses – do or don’t?

More than 60 million people use Snapchat every month. The fastest growing social platform for young people is complex and difficult to grasp in all its weirdness and simplicity. Should you and your company use Snapchat as a marketing channel? Continue reading Snapchat for small businesses – do or don’t?

Instagram – a makeup artist’s online portfolio

Are you in the beauty business and looking for a cheap but effective channel to showcase your work in? Then Instagram can very well be the perfect solution for you. We had a chat with makeup artist and body painter Erika Marie Bhriain about how she’s using Instagram to promote her work. Continue reading Instagram – a makeup artist’s online portfolio