As a small retailer, you may feel that the American shopping spree Black Monday and the accompanying Cyber Monday is a phenomenon for large corporations only. Well, think again, and join the madness.
Para chegar ao futuro, precisamos olhar para o passado. Resgate sua história e crie uma marca forte para o seu negócio!
Continue reading Por que as cenouras têm a cor laranja e 5 lições sobre marcas para você aprender agora
Get ready for some hands-on tips on how to conquer on Facebook, master Instagram and rule the world of Google. But before we tell you how to buy Facebook ads and boost your website on Google – let’s run a crash course in marketing strategy!
Continue reading How to market your coffee shop online: Strategy
Not only can music spark the buying behavior, it can also reduce the perceived waiting time. Use music to give your shop a voice and increase add-on sales – our friends at Soundtrack Your Brand shares their best hacks with us!
Continue reading Why science says you should play music in your shop
It’s probably not on your to-do list and the mere thought of a duckface might make you cringe, but ‘the selfie’ is still alive and well. In fact, selfie marketing offers an array of opportunities for entrepreneurs. Ready to hop on the selfie bandwagon? If so, here’s how cater to consumers right through your camera lens.
It sounds easy but can be seriously challenging – when your concept is going to be transferred into a finished powerful video. No matter if it’s your friend or a small production company that will produce your video commercial, keep the following tips in mind, according to creative director Thomas Le Guellaff.
We just did one – have you seen it? Since video is one of the most powerful and effective marketing tools, our creative director Thomas Le Guellaff shares his best hacks for planning and creating a commercial video for your salon!
Continue reading How to make a video commercial: Planning
Okay, so you’ve finally set up social media accounts for your salon – good! Now it’s time to let them grow and create some buzz around them. Here you’ll have 4 simple tips on how to do that today!
Yeah, sure, both Twitter and Instagram are great social channels for promoting your hair salon. But when it comes to finding potential customers for your salon, Facebook is probably the best social media channel by far. Facebook is cost-effective, easy to use, and has a massive user base. This combination is probably impossible to beat. Continue reading Turning fans into clients: How to reach the right audience on Facebook (part 1)